Our Story – How Loti Laundry Changed the Way Tourists Do Laundry in Istanbul

When Loti Laundry Service opened its doors in November 2023 in the heart of Sultanahmet, we had one clear mission: to solve a problem that thousands of tourists in Istanbul faced every day — finding a reliable, affordable and convenient laundry service while traveling. We were among the first laundry services in Istanbul to fully mobilize the experience. Instead of asking guests to carry their heavy bags across the city, we brought the service to them. Our free hotel pickup and delivery model was a first of its kind in Istanbul — and it changed everything. From day one, we believed in radical transparency. While competitors kept their prices hidden, we published our full price list across all online platforms — our website, Google, and social media. No hidden fees. No surprises at checkout. Just honest, fair pricing for every guest. This approach not only earned the trust of thousands of travelers from over 50 countries — it pushed the entire industry to follow suit. The results spoke for themselves. Thanks to our clean, welcoming store, our dedicated team and our obsession with customer satisfaction, we grew rapidly from the very first month. Within our first year, we had served tens of thousands of guests and collected hundreds of five-star reviews on Google — making us one of Istanbul's most trusted laundry services for international travelers. Today, we are proud to have served 35,000+ happy guests from more than 50 countries. But our story is just beginning. We continue to raise the standard for laundry services in Istanbul — one clean, folded order at a time.